Try It On Privacy Policy
Last updated: 21 May 2025
1. Introduction
This Privacy Policy explains how Echelon Digital Inc. ("we," "us," or "our") collects, uses, and safeguards your personal information when you use the Try It On iOS application (the "App"). Try It On lets users visualize how clothes will look on them by processing user-submitted photos with AI.
2. Information We Collect
We may collect the following information — only when you voluntarily provide it or when it is generated by your use of the App:
| Category | Examples |
|---|---|
| Account Data | Name, email address, password or Apple ID, preferred language |
| Profile & Preference Data | Body measurements you choose to enter, style or size preferences, saved outfits |
| User Images | Full-body or partial photos you upload for virtual try-on (see Section 3) |
| Device & Usage Data | Device model, OS version, IP address, log files, in-App actions, crash reports |
| Purchase Data | Subscription status, in-App purchase receipts (processed by Apple) |
| Other Voluntary Data | In-App feedback, survey responses, customer-support interactions |
3. Special Note on User Images
Photos you upload ("User Images") are essential for generating AI try-on visuals. We use them only to create and display your virtual outfit previews and to improve our fit algorithms. User Images are never used for:
- Facial recognition or identity verification
- Biometric profiling unrelated to garment fit
- Advertising or marketing of third-party products
4. How We Use Your Information
- Provide and improve services – Render try-on previews, recommend sizes, debug, and enhance fit accuracy.
- Personalize your experience – Save favorite looks, suggest styles, remember size history.
- Process purchases – Manage subscriptions and in-App payments via Apple.
- Communicate with you – Send account notices, product updates, and (with opt-in) promotional offers.
- Analytics – Understand anonymized usage trends to guide product development.
5. Data Security
- Transport Layer Security (TLS) for data in transit
- AES-256 encryption for User Images at rest
- Role-based access controls; only staff with a strict need-to-know may access raw images
- Annual security audits and employee confidentiality agreements
No internet or cloud system is 100% secure; we cannot guarantee absolute protection.
6. Data Retention & Deletion
| Data Type | Standard Retention | Your Controls |
|---|---|---|
| User Images | Stored for up to 90 days to enable re-try-on and algorithm tuning, then deleted or irreversibly anonymized | Delete any photo immediately in the App ("My Photos" → "Delete") |
| Account Data | While account is active | Delete account in Settings → "Delete Account" (erases all data within 30 days) |
| Inactive Accounts | If no login for 3 years, all personal data—including images—are purged | — |
Deleting the App from your device does not cancel subscriptions; manage those in the App Store → Subscriptions.
7. Children's Privacy
The App is intended for users 13 years and older. If you are between 13 and 17, you declare that a parent or guardian has reviewed and consented to this Privacy Policy. We do not knowingly collect data from children under 13.
8. Third-Party Disclosure
- No selling or renting of personal data.
- We share data only with service providers who help us operate (e.g., cloud hosting, analytics). They must follow strict confidentiality and security obligations.
- Aggregated, anonymized statistics (e.g., "80% of users prefer size M") may be shared with brand partners to improve size charts—never with identifiers or images.
- We may disclose information if required by law, regulation, or court order.
9. International Transfers
Your information may be processed on servers located outside your province, state, or country. We use contractual safeguards and recognized transfer mechanisms (e.g., Standard Contractual Clauses) to protect data moved across borders.
10. Your Rights
Depending on your region, you may have rights to:
- Access the personal data we hold about you
- Request correction or deletion
- Object to or restrict processing
- Port data to another service
Contact us (Section 12) to exercise these rights; we will respond within 30 days.
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via the App or email. Continued use after the effective date means you accept the revised policy.
12. Contact Us
Questions or concerns?
Email: tryitonhelp@gmail.com
Mail: Echelon Digital Inc., 365 Rue Sainte-Catherine E St, Unit #306, Montréal, QC H2X 3X2, Canada